Howzit with Amahle Jaxa

What happens when pop culture becomes a lens for understanding race, identity and modern South African life? In this episode of the Colour-Full podcast, we sit down with creator, entrepreneur and social commentator Amahle Jaxa, known to many online for her sharp humour, cultural commentary and unmistakable “Howzit guys?” introduction that has become instantly recognisable across South African TikTok.

From the start, the conversation feels playful, chaotic and familiar. Between painting red nails in studio and debating Kendrick Lamar’s Super Bowl performance, we talk about the strange role social media now plays in shaping how people understand politics, celebrity culture and themselves. Amahle reflects on the blurred line between entertainment and information, joking that people should probably not trust someone “in a gown talking about Donald Trump”, while also acknowledging how digital creators increasingly shape public conversation in ways traditional media no longer fully controls.

One of the most interesting moments comes when Amahle reflects on the rise of Genesis All Black, an event concept born from frustration with repetitive “all white parties.” What begins as a fashion and nightlife idea evolves into a celebration of identity and belonging. The story opens up a wider conversation about how culture, aesthetics and social spaces often become expressions of politics and pride, even when they are not intentionally created that way.

Throughout the episode, we explore the tension between humour and responsibility online, the influence of pop culture on social discourse and why creators with large platforms are increasingly expected to speak on race, politics and inequality.

As a South African media platform and live entertainment brand, Colour-Full continues to create conversation-led podcast content that sits at the intersection of culture, storytelling and social commentary, bringing audiences, brands and thought leaders into discussions that feel relevant, human and connected to everyday life.